Four Part Series:
Pay-Per-Click Advertising:
Google AdwordsLink Tracking
In a recent workshop, the speaker mentioned 'trying things and figuring out what works best'. I kind of equate that to an eye exam's '1, or 2? 1, or 2?' Bitly is a way to check that when you advertise, through different methods or differentiated ads.
Social Media
The Pitch!
Paid Services